{"id":1458,"date":"2020-07-30T09:50:48","date_gmt":"2020-07-30T07:50:48","guid":{"rendered":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/?p=1458"},"modified":"2020-08-03T09:54:03","modified_gmt":"2020-08-03T07:54:03","slug":"copywriting-vs-ia-o-inteligencias-artificiales-nos-dejaran-sin-trabajo","status":"publish","type":"post","link":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/copywriting-vs-ia-o-inteligencias-artificiales-nos-dejaran-sin-trabajo\/","title":{"rendered":"Copywriting vs IA o inteligencias artificiales: \u00bfnos dejar\u00e1n sin trabajo?"},"content":{"rendered":"<div id=\"telet-2995584178\" class=\"telet-antes-del-contenido telet-entity-placement\" role=\"region\" aria-label=\"Publicidad\"><a href=\"https:\/\/quaderno.io\/?via=jose-manuel94\" aria-label=\"Quaderno General (Spanish) &#8211; 728&#215;90\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1.png\" alt=\"\"  srcset=\"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1.png 728w, https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"   \/><\/a><\/div><p>En el episodio de hoy respondo una pregunta interesant\u00edsima de Miguel \u00c1ngel, en la que cuestionaba a las IA o inteligencias artificiales ante la \u00abhumanidad\u00bb de un copy real.<\/p>\n<p>Las IA ya est\u00e1n aqu\u00ed e incluso hay alguna que ya trabaja para marcas americanas, dando buenos resultados para cierto tipo de anuncios. Pero&#8230; \u00bfc\u00f3mo nos deja eso a nosotros, los copywriters de carne y hueso?&nbsp;<strong>\u00bfCorre peligro nuestro trabajo?<\/strong><\/p>\n<p>Te hablo de ello en el episodio de hoy. \u00a1Dale al play!<\/p>\n<p><iframe id=\"audio_49231810\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_49231810_4_1.html?c1=ff6600\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2>\u00bfQu\u00e9 vamos a ver en este episodio?<\/h2>\n<p>Contesto la pregunta de Miguel \u00c1ngel sobre las inteligencias artificiales y el copywriting. \u00bfNos dejar\u00e1n sin trabajo?<\/p>\n<h3>Momentos destacados del episodio<\/h3>\n<p>Haz clic en los enlaces de abajo para escuchar directamente los momentos m\u00e1s relevantes de este podcast.<\/p>\n<div class=\"spp-timestamp-set\" data-url=\"traffic.libsyn.com\/javipastor\/TCS_31_IA_en_el_copywriting.mp3\"><a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"160\">[2:40] Pregunta de Miguel \u00c1ngel.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"235\">[3:55] Inteligencia artificial vs copywriters humanos.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"247\">[4:07] Hubo moda de automatizar todo.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"290\">[4:50] Ahora todo se personaliza; ya no se automatiza casi nada.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"330\">[5:30] La gente quiere hablar con personas.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"440\">[7:20] Los textos de las IA deben ser revisados.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"490\">[8:10] M\u00e1s all\u00e1 de textos cortos, solo sirven para acortar plazos.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"578\">[9:38] Una m\u00e1quina no puede unir conceptos diferentes.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/31-ia-y-copywriting\/?vgo_ee=wvfnZUQKZaDDZzrt9gbjsflMy%2BOWWuyaZunZiCXh6gI%3D#\" data-seconds=\"698\">[11:38] Ayudar\u00e1 con microcopies y a hacernos la investigaci\u00f3n m\u00e1s sencilla.<\/a><\/div>\n<h3>Recursos mencionados<\/h3>\n<ul>\n<li><a href=\"https:\/\/www.persado.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Persado: inteligencia artificial de construcci\u00f3n de mensajes<\/a><\/li>\n<li><a href=\"https:\/\/www.mumbrella.asia\/2018\/05\/my-favourite-ad-campaign-of-all-time-the-avis-we-try-harder-print-series-of-1962\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncio de Avis<\/a><\/li>\n<li><a href=\"http:\/\/www.infomarketingblog.com\/images\/Martin_Conroy_WSJ_Letter.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Anuncio de Wall Street Journal<\/a><\/li>\n<li><a href=\"https:\/\/www.dollarshaveclub.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dollar Shave Club<\/a><\/li>\n<li><a href=\"https:\/\/javipastor.com\/telegram\" target=\"_blank\" rel=\"noopener noreferrer\">Canal de Telegram<\/a><\/li>\n<li><a href=\"https:\/\/www.javipastor.com\/youtube\/\" target=\"_blank\" rel=\"noopener noreferrer\">Canal de YouTube<\/a><\/li>\n<li><a href=\"https:\/\/copywritingxweb.com\/?utm_source=javipastor.com\/31-ia-y-copywriting\/&amp;utm_medium=blog&amp;utm_campaign=venta_cxw\" target=\"_blank\" rel=\"noopener noreferrer\">Copywriting x Web<\/a><\/li>\n<li><a href=\"https:\/\/adoptauncopywriter.com\/?utm_source=javipastor.com\/31-ia-y-copywriting\/&amp;utm_medium=blog&amp;utm_campaign=venta_auc\" target=\"_blank\" rel=\"noopener noreferrer\">Adopta un copywriter<\/a><\/li>\n<\/ul>\n<h2>\u00bfT\u00fa qu\u00e9 opinas?<\/h2>\n<p>\u00bfC\u00f3mo ves t\u00fa el tema? \u00bfCoincides conmigo? \u00bfHas le\u00eddo o visto alguna cosa al respecto por ah\u00ed?&nbsp;<strong>Los caminos de las IA y el copywriting se van a cruzar inevitablemente<\/strong>, pero pueden pasar muchas cosas. \u00bfMe das tu opini\u00f3n?<\/p>\n<p>Me encantar\u00e1 leerte en los comentarios.<\/p>\n<p><a href=\"https:\/\/www.javipastor.com\/\"><em>Javi Pastor<\/em><\/a><\/p>\n<div id=\"telet-3308447099\" class=\"telet-despues-del-contenido telet-entity-placement\" role=\"region\" aria-label=\"Publicidad\"><a target=\"_blank\" href=\"\/\/aff.lucushost.com\/resources\/click\/?n=gDxoXMAJ&aff=756\"><img decoding=\"async\" border=\"0\" alt=\"LucusHost, el mejor hosting\" src=\"\/\/aff.lucushost.com\/resources\/banners\/?zoneid=5123&n=gDxoXMAJ&aff=756\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>En el episodio de hoy respondo una pregunta interesant\u00edsima de Miguel \u00c1ngel, en la que cuestionaba a las IA o inteligencias artificiales ante la \u00abhumanidad\u00bb de un copy real. Las&hellip; <\/p>\n","protected":false},"author":1,"featured_media":1470,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1],"tags":[20,19],"class_list":["post-1458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teletrabajo","tag-fuprisa","tag-jose-manuel-fuentes-prieto"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[1],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"jetpack_featured_media_url":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/08\/indexar-blog-sitio-web-en-google.jpg","_links":{"self":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/1458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/comments?post=1458"}],"version-history":[{"count":1,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/1458\/revisions"}],"predecessor-version":[{"id":1471,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/1458\/revisions\/1471"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/media\/1470"}],"wp:attachment":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/media?parent=1458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/categories?post=1458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/tags?post=1458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}