{"id":2446,"date":"2020-11-13T10:51:17","date_gmt":"2020-11-13T09:51:17","guid":{"rendered":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/?p=2446"},"modified":"2020-11-10T09:54:57","modified_gmt":"2020-11-10T08:54:57","slug":"copywriter-y-disenador-como-trabajan-juntos","status":"publish","type":"post","link":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/copywriter-y-disenador-como-trabajan-juntos\/","title":{"rendered":"Copywriter y dise\u00f1ador: \u00bfc\u00f3mo trabajan juntos?"},"content":{"rendered":"<div id=\"telet-4099565243\" class=\"telet-antes-del-contenido telet-entity-placement\"><a href=\"https:\/\/quaderno.io\/?via=jose-manuel94\" aria-label=\"Quaderno General (Spanish) &#8211; 728&#215;90\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1.png\" alt=\"\"  srcset=\"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1.png 728w, https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/11\/Quaderno-General-Spanish-728x90-1-300x37.png 300w\" sizes=\"(max-width: 728px) 100vw, 728px\" width=\"728\" height=\"90\"   \/><\/a><\/div><p>Copy y dise\u00f1ador; dise\u00f1ador y copy.<\/p>\n<p>La eterna lucha.<\/p>\n<p>\u00bfQu\u00e9 va antes, copy o dise\u00f1o?<\/p>\n<p>He trabajado en proyectos de todos los tama\u00f1os durante bastante, bastante tiempo y creo tener no solo la respuesta&#8230; sino la capacidad de justificarla.<\/p>\n<p>Te cuento cu\u00e1l deber\u00eda ser el orden y por qu\u00e9 si le das a play.<\/p>\n<p><strong>\u00bfQu\u00e9 vamos a ver en este episodio?<\/strong><\/p>\n<p>Copy o dise\u00f1o: \u00bfqu\u00e9 va antes?<\/p>\n<p><iframe id=\"audio_59287994\" style=\"border: 1px solid #EEE; box-sizing: border-box; width: 100%;\" src=\"https:\/\/www.ivoox.com\/player_ej_59287994_4_1.html?c1=ff6600\" height=\"200\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><strong>Momentos destacados del episodio<\/strong><\/p>\n<p>Haz clic en los enlaces de abajo para escuchar directamente los momentos m\u00e1s relevantes de este p\u00f3dcast.<\/p>\n<div class=\"spp-timestamp-set\" data-url=\"traffic.libsyn.com\/secure\/javipastor\/TCS-61-copywriting-y-diseno.mp3\"><a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"148\">[2:28] Lo que piensa el cliente normalmente.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"192\">[3:12] El orden correcto es este.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"262\">[4:22] Primero va el mensaje.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"335\">[5:35] El proceso completo ser\u00eda as\u00ed.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"428\">[7:08] Hay que pensar como un arquitecto.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"514\">[8:34] Una vez se entrega pasa esto.<\/a><br \/>\n<a class=\"spp-timestamp\" href=\"https:\/\/www.javipastor.com\/61-diseno-y-copywriting\/#\" data-seconds=\"586\">[9:46] El dise\u00f1o tiene que estar al servicio del mensaje.<\/a><\/div>\n<p><strong>Recursos mencionados<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.javipastor.com\/entrevistas-a-clientes\/\" target=\"_blank\" rel=\"noreferrer noopener\">Episodio \u201cC\u00f3mo entrevistar al cliente de tu cliente para investigar m\u00e1s r\u00e1pido\u201d<\/a><\/li>\n<\/ul>\n<p><strong>\u00bfC\u00f3mo lo ves t\u00fa? \u00a1Abrimos debate!<\/strong><\/p>\n<p>Bueno, pues ya te he dado mi opini\u00f3n y te la he justificado.<\/p>\n<p>Tu turno: \u00bfc\u00f3mo lo ves? \u00bfQu\u00e9 opinas? \u00bfHas tenido buenas\/malas experiencias al respecto?<\/p>\n<p>Te leo en los comentarios&nbsp;<\/p>\n<p><a href=\"https:\/\/www.javipastor.com\/\"><em>Javi Pastor<\/em><\/a><\/p>\n<div id=\"telet-1427440759\" class=\"telet-despues-del-contenido telet-entity-placement\"><a target=\"_blank\" href=\"\/\/aff.lucushost.com\/resources\/click\/?n=gDxoXMAJ&aff=756\"><img decoding=\"async\" border=\"0\" alt=\"LucusHost, el mejor hosting\" src=\"\/\/aff.lucushost.com\/resources\/banners\/?zoneid=5123&n=gDxoXMAJ&aff=756\" \/><\/a><\/div>","protected":false},"excerpt":{"rendered":"<p>Copy y dise\u00f1ador; dise\u00f1ador y copy. La eterna lucha. \u00bfQu\u00e9 va antes, copy o dise\u00f1o? He trabajado en proyectos de todos los tama\u00f1os durante bastante, bastante tiempo y creo tener&hellip; <\/p>\n","protected":false},"author":1,"featured_media":753,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_post_was_ever_published":false,"_links_to":"","_links_to_target":""},"categories":[1],"tags":[20,19],"class_list":["post-2446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-teletrabajo","tag-fuprisa","tag-jose-manuel-fuentes-prieto"],"nelio_content":{"autoShareEndMode":"never","automationSources":{"useCustomSentences":false,"customSentences":[]},"efiAlt":"","efiUrl":"","followers":[1],"highlights":[],"isAutoShareEnabled":true,"networkImageIds":[],"permalinkQueryArgs":[],"series":[],"suggestedReferences":[]},"jetpack_featured_media_url":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-content\/uploads\/sites\/3\/2020\/04\/hombre-teletrabajo.jpg","_links":{"self":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/2446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/comments?post=2446"}],"version-history":[{"count":1,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/2446\/revisions"}],"predecessor-version":[{"id":2447,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/posts\/2446\/revisions\/2447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/media\/753"}],"wp:attachment":[{"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/media?parent=2446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/categories?post=2446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/teletrabajoynegocios.com\/teletrabajador\/wp-json\/wp\/v2\/tags?post=2446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}